Designing Great Beer Labels
There are a lot of things to keep in mind when designing beer labels. You need to consider everything from the legal requirements to how your design will fit on a bottle or can, and how it will stand out in the store.
First and foremost, you need to make sure your label meets the requirements set out by the Alcohol and Tobacco Tax and Trade Bureau (TTB) when it comes to the wording and design. They’re pretty strict on the verbiage, especially when it comes to health warnings and ingredient disclosures. Once you’re done with the legal stuff, you can get creative with the design.
Color is a key element that can be used to communicate a lot about your brand. For example, warm reds and oranges are perfect for Hefeweizens or Pumpkin Ales that come out in the fall, while greens and light blues work well with Blonde Ales and Maibocks that are popular during spring. Color can also help a customer identify the type of beer they’re buying.
The Art of Beer Labels: From Tradition to Innovation
Typography is another important element because it can evoke emotions and personality. For example, serif fonts evoke a more traditional vibe while sans-serif fonts can give a more modern feel.
The shape and size of the label is also important factor because it determines how the beer will look in the bottle or can. A taller bottle needs a larger label than a short, skinny one.
Finally, specialty elements like foil, textured/embossed and metallic ink can be used to add a wow factor to your beer labels, but they’ll require additional printing processes that can increase production time and cost. Depending on your budget, you might want to skip these options or go with a simpler, standard option.