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Live Sports – Why It’s Important to Brands and Content Owners

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Live Sports is video delivered over the internet in real-time and can be watched on any device. It is a popular form of OTT content and has many benefits for rights holders, viewers and brands.URL : https://www.radiokrka.com/

Live sports streams attract an engaged audience and provide valuable data about viewer behavior and engagement. These insights help in targeting ads effectively. Additionally, sports fans are among the most loyal audiences and offer a wide reach for a brand. Despite all these benefits, it is important to promote the right message to drive brand awareness and conversion.

The Benefits and Challenges of Broadcasting Live Sports

As legacy pay-TV providers struggle to maintain subscriber growth, acquiring exclusive live sports rights is a key strategy to compete with streaming services for subscribers. However, the value of these rights is shifting as new technologies, such as OTT and streaming, become available.

Sports-centric subscription SVOD services like Hulu + Live TV, Amazon Prime Video and Apple TV+ have made a strong commitment to live sports. Each offers a variety of sports-centric add-ons as well as access to live games and events, including MLB, NFL, NBA, and NHL games.

Those without cable can also find free, public OTA broadcasts of live sports events on stations such as ABC, CBS and FOX via digital antennas. To find out what OTA channels are available in your area, use this FCC OTA Reception Map tool. Alternatively, some streaming services like Sling TV and PlayStation Vue include a limited number of sports channels in their base plans.

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